HEMA – From make-up display to waste bin
A unique waste stream
In 2019, all make-up displays in HEMA‘s stores were replaced. Therefore, over 2000 kilo of plastic waste came to surface. The plastic type of these displays (ABS) is rarely recycled in The Netherlands. Since the displays were collected and separated, we were able to still recycle this waste stream. That is why HEMA now has 35 recycling bins at their HQ, made from their own waste!
A different colour for every waste bin
To establish a good waste separation, the bins for the different waste streams should be clearly recognizable. Therefore, we coloured the white plastic with pigment. In this way, we created a green bin for organic waste, a blue one for the coffee cups and a red bin for plastics. Adding pigment does not have any effect on the material. We are therefore still able to recycle this material again!
HEMA logo for a HEMA waste separation bin
These waste separation stations are especially designed and made for HEMA. To show this clearly, we printed the HEMA logo in relief on the side of the white and red bins. In this way, we are able to make these waste separation stations truly HEMA!
HEMA’s Innovation Lead about this project
During this project we collaborated closely with HEMA’s Innovation Lead, Fabeel Butt. Are you curious about his take on our collaboration? Read the interview here!